Savour Niagara 2014 Tweets

Objective

  • Profile Savour Niagara’s food, wine and beer vendors in a creative way.
  • Generate excitement leading up to the event.

My Role

As Public Relations Assistant with the Greater Niagara Chamber of Commerce I was given the task to develop creative tweets to highlight wine, food and beer vendors at one of the Chamber’s marquee events. The natural idea would be to pair food and wine but this has been done ad nauseum in Niagara. To add some originality to that I wrote tweets pairing wine with music.

Results

On Twitter, the tweets generated over 3,100 combined organic impressions. Below are a sampling of the tweets pair Niagara’s fine wine with music.